Convey Ink Home of Authenticity Marketing
    Home     Core Services     Authenticity Marketing     Promotion     Products     Resources     Articles     Press     About Us
Press Room

05/28/08 SNAP-NC SELECTS CONVEY INK
Veterinary Group Seeks to Expand Its Reach

Willow Spring, NC — 9 July 2008 – The North Carolina Spay-Neuter Assistance Program (SNAP-NC) has chosen Convey Ink to handle its marketing, advertising, and public relations. The group has recently added a second mobile veterinary clinic, allowing a greater reach in the twelve counties it currently serves.

“We are excited about this expansion, ” said Dr. Laureen Bartfield, DVM, program director for SNAP-NC, “and decided to bring in Convey Ink to help. Indiscriminate breeding of companion animals is a serious problem across the country. We want everyone to know how they can help.”

Convey Ink was chosen to provide marketing assistance to the efforts of SNAP-NC because of the dedication to honesty and authenticity of the company in all it does. Their Declaration of Principles, as shown on their website, forms a credo governing all they do.

SNAP-NC is a nonprofit mobile veterinary surgery service, operated by fully-qualified and licensed veterinarians. Their mission is to reduce pet overpopulation in North Carolina by providing discounted spay/neuter services to those in need of financial assistance. Their mobile veterinary clinics are fully-equipped to handle spay/neuter services as well as vaccinations and other services for animals in the program.

The SNAP-NC program was one of the first of its kind in the United States. The program has helped over 40,000 animals and their owners by preventing unwanted litters. This has had an immediate impact on the number of animals handled by area shelters. For more information on SNAP-NC, please see their website at www.snap.nc.org.

 
05/28/08 HEALTH FITNESS DESIGNS SELECTS CONVEY INK
Health Fitness Design Selects Convey Ink for Authenticity MarketingTM

Willow Spring, NC — 28 May 2008 – Convey Ink has been retained by Health Fitness Designs of Morrisville, N.C. to handle marketing and promotion of their fitness facility and new Keiser equipment. The selection was based in part on the Convey Ink Declaration of Principles.

“I like the ideas behind Authenticity Marketing and the company's willingness to train with me shows their commitment to get to know my business and represent me in a genuine manner, ” says Scott Anspach, owner, trainer and a veteran in the fitness field. “We have created a community in our fitness center and Convey Ink has the ability to promote that to the Triangle..”

The Convey Ink team will be responsible for increasing awareness about Health Fitness Designs in the local community. This will include all marketing, advertising and public relations efforts on behalf of the company throughout the area.

Convey Ink is well qualified to handle these tasks through the long corporate level experience of its staff and talent for creating the right message around the products and services of its clients. The Declaration of Principals as shown on the company website (WWW.CONVEYINK.COM/PRINC.HTML) is a promise to the world about the way all work is handled, and describes the core of Authenticity MarketingTM for the company.

 
12/03/07 CONVEY INK LAUNCHES A NEW CONCEPT IN MARKETING
Company Challenges the Industry to Become Authentic

Apex, NC — 3 December 2007 – Convey Ink, a branding and marketing company serving the needs of clients in the Triangle area, challenged the marketing industry to join in providing a new level of authenticity and honesty. At a corporate launch in Apex, North Carolina, on November 29, the company proposed the concept of Authenticity MarketingTM to raise the level of trust in the world of business.

“The public should be able to have confidence in the claims made by our clients, and we are putting our personal reputations behind that,” said Drew Becker, President of Convey Ink. “Authenticity Marketing has the potential to reshape the business landscape.”

Convey Ink unveiled its promise to the world in the form of a Declaration of Principles the company will use to do business:
*    We will provide services based on the principles of authenticity, honesty and trust.
*    We will speak the truth in all claims and assertions without reservation.
*    We will ensure any project we undertake is free of outside influences and hidden agendas.
*    We will guard the rights of the public to know the truth about the products and services we market.

Convey Ink will use these principles as a foundation for client projects and also require clients to adhere to the principles of Authenticity Marketing. In an unprecedented move for a marketing company, Convey Ink challenged fellow branding, marketing, advertising and public relations firms and other professionals to act in accordance with these principles. Anyone signing this agreement will be listed on the Convey Ink website as a bond of trust for the world to see.

“We would like to see our colleagues agree to abide by these principles,” Becker added. “It’s time for us to provide the authentic level of service clients deserve.”

The launch event was well attended by both current and future Convey Ink clients as well as members of the press and local officials. The company is expanding its operations throughout the area to seek new and unique clients who are suited for the services Convey Ink provides.

 

© CONVEY INK, Inc. 2003-2008