Why do people use the phrase, “Marketing and Branding”? That's like putting the horse behind the cart. Many companies learn this the hard way when their marketing doesn't yield expected results. Marketing is most effective once the brand is created. Part of the challenge is to understand exactly what branding and marketing are and how they are different.

We buy from companies we trust. Because this trust is so fundamental, we at Convey Ink use the honesty, integrity and consistency contained in Authenticity Marketing^TM to build this essential link between your company and your clients. When clients buy from you, they should be able to depend on your brand to deliver what they expect.

Maintaining that trust requires clear and consistent messages and superior service. Before you can effectively market to clients and customers, you need a consistent, authentic message. Branding is the process which enables companies to become clearer about who they are and what they have to offer. Once this process is completed, branding helps find the best ways to craft and communicate the message. We can unearth the essence of you and your company to build your powerful and unique brand.

Do you want to get your message to the right prospects for the most profitable results? Our marketing professionals use Authenticity Marketing^TM to be sure you reach the target audience and create an urgency to buy. No matter how wonderful your product or service is, if you try to sell it to the wrong people, they will not buy. We help to focus on achieving your greatest profits by creating long-lasting relationships with customers(More).

Aligning Your Business: Using Your DNA to Increase Effectiveness

Imagine the power of freeing yourself to lead by your own individuality and special skills. Imagine your staff empowered by their own gifts....
Discover the hidden power within that makes you and your employees Distinct, Notable and Authentic. Imagine the possibilities of releasing their "magic" and fueling your business with their passions.

• Identify the most essential parts of who you are and how you might leverage that to the full potential of the company

• Map the unique structure of your business

• Feel strongly grounded in who you are and take a new look at leadership

• More clearly communicate what is important to you

• Become more effective managing people in your business

• Integrate your personal values with the business and get others to buy-in

• Line up your business plan to your newly discovered abilities

We are available to speak to groups about branding. Some of our presentations include:

• Uncovering Your Uniqueness
• Life Design and Work: Refueling Your Tanks
• Forget Customer Service, It's About Customer Experience

• Branding Gets Personal - November 2004 Business Leader Magazine
• Transforming Dreams into Visions

See the Branding category on in the Resources page.