This series of articles introduces Authenticity Marketing^TM   (More)

“Golden rewards await the advertiser who has the brains to create a coherent image, and the stability to stick with it, over a long period,” wrote advertising maven David Ogilvy some 40 years ago. Branding is the process that delivers such an image. It has been used for decades to unearth a memorable presence for products and services. But is this the case when the product or service is you?

As more and more of us say good-bye to dreams of a gold watch and become free agents, there is a swelling in the ranks of consultants and smaller, nimbler companies built to compete in the global economy. The challenge new entrepreneurs face is how to stand out in a crowded marketplace.   (More)

We all have dreams. We remember some of our nightly dreams while others are forgotten. These images from sleep are clues to our deeper, richer inner life and are useful in helping us with sudden insights.

We have another kind of dream, one that will satisfy our wishes: I dream I will be famous, successful, looked up to, admired… This more conscious dream is a critical component in creating life satisfaction. As children we are encouraged to dream these dreams, but, as we move into adulthood, we are expected to have determined our destination and to settle in and sail our course.   (More)